SEO Policy

Last Updated: 1st of February 2024

Koat Agency is committed to ethical and sustainable Search Engine Optimization (SEO) practices that prioritize genuine value for users and search engines alike. This policy outlines our key principles for keyword research, content optimization, and link building.

Keyword Research and Targeting:

  • Focus on user intent: We prioritize understanding user needs and search intent behind keywords rather than purely high search volume.

  • Target relevant keywords: We target keywords directly related to our services, expertise, and target audience.

  • Avoid keyword stuffing: We use keywords naturally throughout the content without compromising readability or user experience.

  • Stay updated on trends: We regularly monitor search trends and algorithm updates to adapt our keyword research strategies accordingly.

Content Optimization:

  • Create high-quality, informative content: We focus on creating valuable and engaging content that provides genuine solutions to user queries.

  • Optimize for readability: We prioritize clear and concise writing, proper formatting, and user-friendly structure.

  • Use relevant internal linking: We strategically link to relevant internal pages to improve website navigation and user experience.

  • Optimize meta descriptions and title tags: We craft compelling and informative meta descriptions and title tags that accurately reflect the content and target keywords.

  • Avoid keyword stuffing: We do not artificially inflate keyword density at the expense of natural language and content quality.

Link Building:

  • Focus on earning natural links: We aim to earn high-quality backlinks from reputable websites through valuable content creation and outreach.

  • Prohibit unethical practices: We strictly avoid buying links, link exchanges with low-quality sites, or any other manipulative link-building tactics.

  • Prioritize relevant links: We seek backlinks from websites topically relevant to our industry and target audience.

  • Monitor backlinks: We regularly monitor our backlink profile and disavow any spammy or low-quality links.

Compliance and Transparency:

  • Stay updated on SEO guidelines: We adhere to the latest SEO guidelines and best practices set by search engines like Google.

  • Be transparent with clients: We communicate our SEO strategies openly and honestly with clients, avoiding any misleading tactics.

  • Continuous improvement: We continuously monitor and analyze SEO performance, adapting our strategies based on data and industry trends.

Koat Agency strives to deliver sustainable SEO results that benefit both users and search engines, building trust and credibility in the online landscape.