Monitoring & Reporting Policy

Last Updated: 1st of February 2024

Metrics and KPIs:

Koat Agency tracks campaign effectiveness through a variety of key performance indicators (KPIs) specific to each campaign's goals. Examples of commonly used KPIs include:

  • Brand Awareness: Website traffic, social media engagement, brand mentions

  • Lead Generation: Form submissions, contact requests, qualified leads

  • Conversions: Sales figures, product demos, app downloads

  • Engagement: Click-through rates, open rates, bounce rates, shares, likes

  • Return on Investment (ROI): Revenue generated, cost per acquisition (CPA), profit margin

We actively identify and adapt relevant KPIs based on the unique objectives of each campaign and client.

Reporting Tools and Frequency:

Koat Agency utilizes a combination of industry-standard reporting tools and custom internal dashboards to track and analyze campaign performance. Specific tools may vary depending on client needs and project scope.

  • Frequency: We provide regular reports to clients, with the specific frequency determined by the campaign duration and complexity. Typically, reports are delivered weekly, bi-weekly, or monthly.

  • Additional reporting: Upon request, we can offer real-time campaign insights and ad hoc reports addressing specific client needs.

Data Analysis and Insights:

Our team of data analysts goes beyond simply presenting raw data. We conduct in-depth analysis to:

  • Identify trends and patterns: We uncover insights that reveal campaign effectiveness and areas for improvement.

  • Benchmark performance: We compare campaign results to industry standards and competitor benchmarks.

  • Translate insights into recommendations: We offer actionable suggestions for optimizing campaigns and maximizing ROI.

  • Client communication: We present key findings and recommendations in clear, concise, and visually appealing reports, facilitating client understanding and informed decision-making.

Transparency and Collaboration:

  • We believe in open communication and strive to keep clients informed of campaign progress and performance.

  • We readily share raw data upon request and encourage client participation in interpreting results and formulating strategies.

  • We consider client feedback throughout the campaign and actively incorporate it into our reporting and recommendations.

Koat Agency ensures clients receive detailed, insightful, and actionable insights into their marketing campaigns, empowering them to make informed decisions and optimize their marketing investments.