Meta Ads management · Facebook advertising · Instagram advertising
Get your offer seen.
Give people a reason to act.
Connect attention to results.
Introduce your services to potential customers through Facebook and Instagram advertising. KOAT combines campaign planning, relevant creative and measurement with a clear enquiry or purchase journey.
When should you choose Meta Ads and when Google Ads?
Consider Meta Ads when you need to introduce an offer and demonstrate its relevance through visual content. Consider Google Search Ads when customers already search for the service you provide. Choose according to your market, customer journey, economics and ability to test.
Choose according to the customer’s situation
Match the channel
to the opportunity.
Both channels can support enquiries and sales. The useful question is where your offer can reach suitable customers and generate enough value to justify the investment.
| Decision factor | Meta Ads | Google Search Ads |
|---|---|---|
| Customer context | Introduce an offer while people use social platforms, including people who are not actively searching. | Reach people searching for relevant products, services or information. |
| Message approach | Explain the offer through images, video and copy suited to the placement. | Match the message and landing page to the relevant search intent. |
| Demand to assess | Whether the offer can interest a suitable audience when introduced visually. | Whether relevant searches exist in the target market. |
| Preparation | A clear offer, usable creative and an appropriate enquiry or purchase route. | Relevant search themes, a useful landing page and appropriate measurement. |
| Performance assessment | Evaluate the agreed objective, lead quality and business outcomes. | Evaluate the agreed objective, lead quality and business outcomes. |
This comparison concerns Google Search campaigns
Google Ads also includes other campaign types with different formats and delivery contexts. Select a specific campaign approach before comparing budgets or expected outcomes.
Practical starting points
Choose a focused test
you can evaluate.
Consider Meta first
Your offer benefits from a demonstration, visual explanation or introduction to a new audience. You can supply relevant creative and handle the resulting enquiries.
Consider Search first
Customers already express a clear need through relevant searches. Your service, location and landing page match that demand.
Consider a combined plan
Both discovery and active search matter to the customer journey, and your budget supports meaningful work and measurement on each channel.
These are planning considerations. Actual suitability should be assessed against your offer, market and performance evidence.
Meta Ads management
Connect the campaign
to the customer journey.
Objectives and campaign scope
Define what the campaign needs to achieve, which services it promotes and how results will be assessed.
Market and delivery settings
Review relevant locations, audience considerations and available settings according to the offer and applicable platform requirements.
Messages and visual assets
Develop agreed concepts, copy and assets that explain the offer accurately and suit the intended placements.
Forms and landing pages
Review the route from the ad to an enquiry or purchase. Clarify the information people need and what happens next.
Tracking and lead feedback
Check agreed events and use available sales feedback to distinguish recorded actions from valuable outcomes.
Reviews and adjustments
Monitor spending and performance, investigate problems and prioritise changes supported by the evidence.
The proposal defines included management work, creative deliverables and any separate implementation requirements.
Creative that explains the offer
Give people a clear
reason to pay attention.
Start with a relevant customer problem
Identify the concern or goal your service addresses. Build the message around that situation and explain how the offer helps.
Use suitable formats such as a demonstration, process explanation or approved customer example.
Keep the promise connected to delivery
State important conditions and make the next step clear. Keep the ad, form and landing page aligned with what the business actually provides.
Verify result claims, testimonials and availability before using them in campaign material.
Demonstrate
Show how the service or product works with a clear, relevant example.
Explain
Answer a practical buying question or address an important concern.
Support
Use verified evidence that helps potential customers assess your offer.
Lead generation and follow-up
Make the enquiry
useful for both sides.
Choose an appropriate enquiry route
Assess whether a website form, an available platform form or another suitable contact route fits the customer journey. Include questions that help your team respond.
Keep the requested information proportionate and explain what the customer can expect after submitting.
Prepare your team to respond
Define who receives leads, how they are followed up and what makes an enquiry suitable.
Where included in the scope, connect the enquiry route to your CRM and review whether records reach the responsible team correctly.
A cheaper lead is not automatically a better lead
Review suitability, contactability and sales outcomes alongside cost per lead. A campaign should be assessed against the business objective it was designed to support.
Measurement and reporting
Look beyond clicks
and surface-level engagement.
| Measurement area | What to review |
|---|---|
| Delivery and spend | Campaign spending and relevant delivery indicators. |
| Customer actions | Verified enquiries, bookings or purchases. |
| Lead quality | Whether enquiries meet agreed business criteria. |
| Sales outcomes | Customers acquired and supported revenue or contribution data. |
| Total acquisition cost | Advertising, management and other relevant acquisition costs. |
| Interpretation limits | Tracking gaps, attribution settings and sales-cycle delays. |
Review cross-channel attribution carefully
Meta, Google Ads and analytics tools may credit the same customer action under different rules. Do not add their reported conversions together as if they were automatically unique sales.
Scope and investment
What does Meta Ads
management cost?
The management fee depends on campaign scope, markets, creative requirements, measurement and reporting work. Advertising spend is a separate cost.
Clarify whether initial setup, content production, landing pages and CRM integrations are included or quoted separately.
KOAT defines the deliverables and responsibilities before preparing a proposal.
Our approach
Build the offer.
Test the campaign.
-
Assess
Review your offer, customer journey, market and available account information.
-
Prepare
Agree on scope, budget, creative concepts, enquiry route and measurement.
-
Launch and review
Activate approved campaigns and investigate delivery, recorded actions and lead feedback.
-
Improve
Use the findings to prioritise creative, campaign and customer-journey adjustments.
Prepare for a useful discussion
Start with your offer
and business goals.
Tell us who you want to reach, what you can deliver and how enquiries are handled today. We’ll assess the requirements for a focused campaign plan.
Useful starting information
- Your website and priority offer.
- Target markets and customer groups.
- Existing campaign data and relevant account access.
- Available images, video and approved case material.
- Your intended advertising budget.
- Lead qualification and follow-up arrangements.
Frequently asked questions
Meta Ads management,
explained clearly.
When should I choose Meta Ads instead of Google Ads?
Consider Meta when introducing and demonstrating an offer is important. Consider Google Search when relevant active demand exists. Assess both against your market, margins and ability to run a meaningful test.
Can Meta Ads and Google Ads work together?
They can support different parts of a customer journey. Define each channel’s role and ensure the budget, creative and measurement support the combined plan.
Do Meta Ads work for service businesses?
A service business can use Meta advertising to introduce its offer and generate enquiries. Suitability depends on the audience, message, economics and follow-up process.
Do you manage Facebook and Instagram advertising?
Yes. The agreed scope defines the campaigns, placements, creative deliverables and management work.
Is creative production included?
The proposal specifies which concepts, copy and visual assets are included. Additional filming, editing or production work can be scoped separately.
Should leads go to a platform form or my website?
Choose according to the information customers need, the qualification process and available implementation. Review lead quality and sales outcomes after launch.
What does Meta Ads management cost?
The fee depends on scope, creative requirements, markets and reporting. Advertising spend and separate implementation costs should be identified clearly.
How do you decide whether a campaign is successful?
Agree on the objective before launch. Review relevant customer actions, lead quality and business value alongside the full acquisition cost.
Can you take over existing campaigns?
Yes. We review available account data, creative, measurement and the enquiry journey before defining the management plan.
Do you guarantee leads or sales?
No. Campaign outcomes depend on the market, offer and wider customer journey. We define the work, budget and review approach.
