Market Research Policy

Last Updated: 1st of February 2024

Purpose:

This policy outlines Koat Agency's commitment to ethical and responsible market research practices. We strive to collect and utilize data in a way that respects individual privacy, adheres to all applicable laws and regulations, and ensures the accuracy and fairness of our research findings.

Ethical Standards:

  • Transparency: We inform participants about the purpose of the research, their voluntary participation, and how their data will be used.

  • Informed Consent: We obtain informed consent from participants before collecting any data, ensuring they understand the potential risks and benefits.

  • Confidentiality: We maintain the confidentiality of all participant data and comply with relevant privacy regulations.

  • Anonymity: When possible, we collect and report data anonymously to protect participant privacy.

  • Objectivity: We strive for objectivity in all research design, data collection, and analysis, avoiding bias or misleading representation.

  • Respect: We treat all participants with respect and dignity, regardless of their background or opinions.

Data Collection Practices:

  • Data minimization: We only collect data necessary for the specific research objectives and no more.

  • Data security: We implement appropriate security measures to protect collected data from unauthorized access, use, disclosure, alteration, or destruction.

  • Data retention: We retain data only for the time necessary to complete the research and fulfill legal requirements, then securely dispose of it.

  • Data use: We use data only for the intended research purposes and do not share it with third parties without consent.

  • Transparency in reporting: We clearly disclose the research methodology, data sources, and limitations in our research reports.

Compliance:

  • We comply with all applicable data privacy laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

  • We regularly review and update our market research practices to ensure ongoing compliance and ethical conduct.

Enforcement:

  • Violation of this policy may result in disciplinary action, including termination of employment or partnership.

  • We encourage reporting any potential violations to the designated contact person or department.

Additional Notes:

  • This policy is subject to change at any time, and we will notify you of any updates.

For any questions regarding this policy, please contact [designated contact person or department].

By implementing this Market Research Policy, Koat Agency demonstrates its commitment to conducting ethical and responsible research that upholds the highest standards of data privacy and participant respect.