Google Ads management · Search advertising · Lead generation
Reach customers
searching for your service.
Make every decision count.
Connect search demand to a clear offer and a useful landing page. KOAT manages Google Ads with defined budgets, relevant campaigns and measurement focused on the enquiries and sales that matter to your business.
What does Google Ads management cost?
The management fee depends on campaign scope, markets, measurement requirements and ongoing work. Advertising spend is a separate cost paid to Google. Setup, landing pages and additional integrations should be identified separately in the proposal.
Start with the business goal
Turn relevant searches
into a clear next step.
Understand the search
Identify searches connected to your services and the customer’s intent. Prioritise opportunities that match what your business can deliver.
Make the message relevant
Explain the service accurately and direct visitors to a page that answers their questions and provides a practical enquiry route.
Evaluate business value
Review enquiries, lead quality and sales where reliable data is available. Use those findings to inform campaign priorities.
What Google Ads management involves
A connected approach
to campaigns and conversions.
Account and campaign structure
Review an existing account or prepare a structure around the agreed services, locations and campaign objectives.
Keyword and search-term review
Research relevant themes and review available search-term data. Address unsuitable traffic with appropriate targeting and exclusions.
Ads and relevant assets
Develop accurate messages around your offer and the customer’s needs. Review suitable supporting assets within the agreed scope.
Budget and bidding
Define spending priorities and choose an approach suited to the objective and available measurement data.
Landing-page review
Check the connection between search intent, ad message and landing-page content. Identify barriers to relevant enquiries.
Measurement and reporting
Review the agreed customer actions, campaign costs and available lead feedback. Explain findings and recommended next steps.
The proposal defines which activities are included and which require separate implementation work.
Understand the investment
Separate campaign spend
from management work.
| Component | What it covers | What to clarify |
|---|---|---|
| Advertising spend | The budget used to run ads through Google. | Approved allocation, billing and spending controls. |
| Initial setup | Agreed account, campaign and measurement preparation. | Deliverables and whether setup is quoted separately. |
| Ongoing management | Campaign reviews, agreed adjustments and reporting. | Included scope, fee basis and review arrangements. |
| Landing-page work | Page creation or changes needed to support the campaign. | Design, content and implementation responsibilities. |
| Additional tools or integrations | Agreed call tracking, CRM connections or other services. | Licences, setup costs and ongoing charges. |
What affects the management fee?
The number of services, markets and languages influences the work involved. Existing account condition, tracking complexity and reporting needs also affect the scope.
We assess those requirements before quoting, so the deliverables and total investment are clear.
When Google Ads is profitable
Compare acquisition costs
with customer contribution.
Google Ads can be profitable when the contribution generated by acquired customers exceeds the relevant acquisition costs. Include advertising spend, management fees and other costs needed to achieve those sales.
Start with the economics of a customer
Estimate revenue minus the variable costs of delivering the sale. Then determine how much can be spent on acquisition while leaving your required profit.
Use reliable repeat-purchase or retention data if you include future customer value. Make the assumptions and timeframe explicit.
Connect enquiries to sales
A low cost per enquiry does not establish profitability. Review how many enquiries are suitable, how many become customers and the contribution those customers generate.
Where possible, use verified sales feedback to assess campaign performance beyond form submissions.
A useful planning calculation
Expected contribution per enquiry equals the proportion of enquiries that become customers multiplied by the contribution per customer. Treat this as an estimate based on your actual sales data.
An illustrative calculation
Put the cost per lead
in business context.
| Input or result | Illustrative value |
|---|---|
| Contribution per new customer before acquisition costs | €500 |
| Enquiry-to-customer rate | 20% |
| Expected contribution per enquiry | €500 × 20% = €100 |
| Advertising spend for the period | €1,000 |
| Management and other allocated acquisition costs | €500 |
| Enquiries generated | 20 |
| Total acquisition cost per enquiry | €1,500 ÷ 20 = €75 |
| Customers acquired at the assumed close rate | 4 |
| Contribution remaining after acquisition costs | (4 × €500) − €1,500 = €500 |
This simplified example leaves €500 before fixed overhead and taxes. Actual performance depends on real lead quality, sales outcomes, delivery costs and attribution.
Measurement that supports decisions
Track the actions
that reflect your goal.
Verify conversion tracking
Check that agreed actions are recorded correctly. Review duplicates and distinguish a completed enquiry from a click on a contact button.
Review lead quality
Define a suitable enquiry with your team and use consistent feedback from the sales process.
Evaluate costs and outcomes
Review campaign spend alongside qualified enquiries and sales where the data supports the connection.
Revenue return is different from profit
Revenue-based ROAS compares attributed revenue with advertising spend. It does not automatically include delivery costs, management fees or other business expenses. Use the appropriate financial view when judging profitability.
When to investigate before scaling
Make the whole
customer journey work.
Resolve important gaps first
- An unclear offer or unsuitable landing page.
- Unreliable enquiry or sales tracking.
- Slow or inconsistent response to new leads.
- Insufficient delivery capacity.
- Unknown margins or acquisition limits.
Review before increasing spend
Confirm that the evidence supports the next investment. Consider lead quality, sales-cycle delays and whether your team can handle additional demand.
Scaling can change costs and performance. Review outcomes as the budget changes.
Our approach
Plan. Launch.
Review. Improve.
-
Assess
Review your services, market, account, landing pages and available business data.
-
Prepare
Define campaign scope, budget, messages and the measurement requirements.
-
Launch and monitor
Activate approved campaigns and review delivery, spending and recorded customer actions.
-
Refine
Use relevant performance and lead feedback to prioritise adjustments and next steps.
Prepare for a useful discussion
What do we need
to assess your campaigns?
Share your priority services, target market and current enquiry process. Existing account and sales data can help establish a more informed starting point.
Useful starting information
- Your website and priority services.
- Your target locations and languages.
- Existing Google Ads access or relevant exports.
- Your intended advertising budget.
- Customer margins and available sales data.
- Your enquiry follow-up process and capacity.
Frequently asked questions
Google Ads management,
explained clearly.
What does Google Ads management cost?
The fee depends on the agreed campaign and reporting scope. Advertising spend, setup work and additional implementation should be clearly distinguished in the proposal.
When is Google Ads profitable?
When the contribution from acquired customers exceeds the relevant acquisition costs while meeting your business’s profit requirements. Assess actual sales outcomes alongside campaign costs.
How much advertising budget do I need?
Review demand, competition, expected customer value and the scope of the test. Agree on a realistic budget and decision criteria rather than relying on a universal minimum.
Can you take over an existing account?
Yes. We review the current structure, measurement and performance before defining the management work and recommended changes.
Do I need a separate landing page?
Assess whether your existing page matches the search and provides a clear enquiry route. A new page may be appropriate when the current experience does not meet those needs.
How quickly will I know whether campaigns work?
The review period depends on traffic, budget, measurement quality and your sales cycle. Agree on milestones and allow for the time needed to observe meaningful outcomes.
Is a low cost per lead always good?
Review whether those leads are suitable and become profitable customers. A low acquisition cost is only useful in the context of lead quality and customer value.
Can campaigns target Suriname and the Netherlands?
We assess the intended locations, available demand and languages when planning the account. Market-specific campaigns are scoped according to your actual service coverage.
How are account access and billing handled?
The proposal defines account access, administrative responsibilities and payment arrangements. These should be clear before management begins.
Do you guarantee leads or return on investment?
No. We define the work, budget and measurement approach, but campaign results depend on market conditions and the wider customer journey.
