Ethical Marketing Policy

Last Updated: 1st of February 2024

Truth in Advertising:

Koat Agency is committed to truthful and transparent advertising that accurately represents our clients' products and services.

This includes:

  • Avoiding false or misleading claims about features, benefits, or pricing.

  • Not making disparaging or unsubstantiated claims about competitors.

  • Ensuring all advertising complies with relevant industry standards and regulatory guidelines.

We will not engage in bait-and-switch tactics or deceptive practices.

This includes:

  • Not making misleading promotional offers.

  • Not hiding or disguising important terms and conditions.

  • Not using deceptive imagery or testimonials.

Consumer Privacy:

Koat Agency respects the privacy of our clients' customers and takes data protection seriously.

We will:

  • Clearly explain how we collect, store, and use customer data in our Privacy Policy.

  • Obtain explicit consent from customers before collecting and using their data.

  • Provide customers with clear and easy-to-use opt-out mechanisms.

  • Implement appropriate security measures to protect customer data from unauthorized access, use, disclosure, alteration, or destruction.

We will not sell or share customer data with third parties without their consent.

Responsible Marketing to Vulnerable Populations:

Koat Agency recognizes the importance of responsible marketing, especially when targeting vulnerable populations.

We will:

Avoid targeting marketing campaigns to children under the age of 13.

Not exploit the vulnerabilities of any demographic group, such as the elderly, disabled, or financially disadvantaged.

Ensure all marketing materials are appropriate and respectful of all audiences.

Compliance with Laws and Regulations:

Koat Agency is committed to complying with all applicable laws and regulations related to marketing and advertising.

This includes:

  • Staying up-to-date on relevant regulations, such as data privacy laws and industry standards.

  • Regularly reviewing and updating our marketing practices to ensure compliance.

  • Seeking legal counsel when necessary to ensure compliance with complex regulations.

Enforcement:

  • This Ethical Marketing Policy applies to all employees, contractors, and partners of Koat Agency.

  • Violations of this policy will be taken seriously and may result in disciplinary action, up to and including termination of employment or partnership.

Reporting Concerns:

If you have any concerns about a potential violation of this policy, please report them to us at [email protected] . All reports will be investigated promptly and confidentially.

Koat Agency can demonstrate its commitment to ethical marketing practices and build trust with its clients and customers.