Content Creation & Publication
Content Quality Standards:
Accuracy: All content must be factually accurate, well-researched, and free from errors. Sources should be credible and properly cited.
Originality: We strive for unique and engaging content that adds value to our audience. Avoid plagiarizing or copying content directly from other sources.
Relevance: Content should be relevant to our target audience and align with Koat Agency's brand identity, goals, and values.
Content Tone and Style:
Overall: Our content should be informative, professional, and engaging.
Specific Types:
Blog Posts: Informative, insightful, and thought-provoking. Use a conversational tone while maintaining professionalism.
Social Media Captions: Concise, engaging, and relevant to the platform's audience. Use humor, storytelling, or visuals where appropriate.
Marketing Materials: Clear, persuasive, and action-oriented. Use strong calls to action and highlight benefits for the target audience.
Content Review and Approval Process:
All content must be reviewed and approved before publication, regardless of format or platform.
The review process will involve:
Internal Review: Content creators submit drafts for review by designated team members who ensure quality, accuracy, and adherence to brand guidelines.
Final Approval: Depending on the content type and its potential impact, additional approval may be required from management or specific departments.
Revisions may be required based on the feedback received during the review process.
Content Publishing Schedule:
We maintain a consistent content publishing schedule across different platforms to keep our audience engaged and informed.
The schedule will be determined based on target audience, content types, and marketing goals.
Consistency in publishing frequency and content type is important for building audience expectations and engagement.
Additional Notes:
This policy is subject to change, and we will notify team members of any updates.
For specific questions or clarifications, please contact the designated content team or manager.
Koat Agency ensures high-quality, consistent, and valuable content that strengthens our brand and resonates with our target audience.