Advertising & Promotion Policy
Last Updated: 1st of February 2024
This policy outlines Koat Agency's principles and practices for advertising and promotion, ensuring effectiveness, ethical conduct, and adherence to industry standards.
Target Audience Selection:
Define audience characteristics: We meticulously define our target audience based on relevant demographics, interests, and behavioral patterns, avoiding any discriminatory practices.
Inclusion and fairness: We ensure our advertising is inclusive and avoids stereotyping or discrimination based on race, gender, ethnicity, religion, sexual orientation, disability, or any other protected characteristic.
Data-driven targeting: We leverage data insights to reach relevant audiences efficiently, prioritizing privacy and security while avoiding intrusive or misleading targeting tactics.
Budget Allocation:
Strategic planning: We allocate advertising budgets strategically, considering campaign goals, target audience, advertising platform costs, and potential return on investment (ROI).
Platform mix and optimization: We allocate budgets across various advertising platforms (e.g., social media, search engines, display ads) based on their suitability for reaching our target audience and achieving campaign objectives.
Performance monitoring and adjustment: We continuously monitor campaign performance and adjust budget allocation based on data insights and changing market conditions.
Ad Platform Compliance:
Platform policies and regulations: We strictly adhere to the policies and regulations of all advertising platforms we utilize, including content restrictions, targeting limitations, and data privacy requirements.
Transparency and fairness: We ensure our advertising adheres to principles of transparency and fairness, avoiding deceptive practices, misleading claims, or hidden costs.
Regular review and updates: We regularly review and update our practices to stay compliant with evolving platform policies and industry regulations.
Additional notes:
This policy applies to all forms of advertising and promotion undertaken by Koat Agency, including online and offline campaigns.
We are committed to responsible and ethical advertising practices that build trust with our audience and contribute positively to the industry.
Any violation of this policy may result in disciplinary action, including the termination of a campaign or partnership.
Koat Agency demonstrates its commitment to responsible and effective advertising practices, building trust with its clients and the wider community.